SynXis Booking Engine case study: Blue Diamond Resorts
There was one fundamental challenge that we had at the onset of our program, which was being able to support our pricing model.
Program Manager of Information Technology
Blue Diamond Resorts
SynXis Booking Engine
Guests expect consumer-grade experiences, up-to-date information, and seamless booking flows on your website. SynXis® Booking Engine helps you Go Beyond the capabilities of a standard hotel booking engine, optimizing your direct booking path and converting customers.
The problem
The Blue Diamond Resorts (BDR) team was quickly growing its portfolio in the all-inclusive market. Between individual property success and adding hotels, the Blue Diamond portfolio expanded, leading to an increase in overall transactions. While hoteliers generally celebrate increased hotel bookings, the increase in transaction numbers magnified their technology issues.
BDR technology stack consisted of disparate systems across many vendors, constraining configuration, connectivity, and rate management capabilities. It lacked dynamic pricing capabilities and relied on highly manual processes for rate management. In addition to the pricing model, the volume of tour operator bookings in the Caribbean all-inclusive market complicated rate management.
With all these technology-based hurdles, staying competitive became increasingly difficult for this quickly growing-hotel group. It needed a change fast. It began looking for a technology partner that could provide them not only with a powerful platform but also a partnership that offered guidance along the way
Pursuing a powerful partnership
As the team transitioned from their existing technology, they leveraged Sabre’s Solution Engineering Team to identify pricing and rate management functionality that reduced or eliminated inefficiency.
Blue Diamond Resorts implementation program kicked off during the height of the COVID-19 pandemic. Through all uncertainty, the Sabre project management structure provided reliability.
It was an extremely positive experience having such a structured project management methodology and all the expertise along the way throughout the implementation. When it comes to the experience in collaborating with the Sabre team, responsiveness has been one of the keys to our success. Having that immediate responsiveness with the team and their agility and willingness to pivot with us…those factors have really helped our relationship grow.
Tamer Dalati, Vice President Revenue Management and Distribution
Blue Diamond Resorts
Driving direct revenue up 250%
Sabre’s partnership approach equipped Blue Diamond Resorts with tailored solutions to support both current needs and future growth. “SynXis is now the central hub where everyone is connected,” Dalati said. “The two-way connectivity allows dynamic pricing adjustments, simplifying our operations. When we adjust our BAR rate, all other prices update automatically.
The impact was immediate, benefiting both BDR and their partners. “It was exciting to launch promotions simultaneously across our website and all connected partners,” Dalati added. “Everyone received the correct pricing and markups in real-time, ensuring parity with our BAR rate.”
Beyond simplifying pricing updates, SynXis Booking Engine provided the connectivity, flexibility, and user experience needed to help the B2B-focused team expand into the B2C market. With Sabre’s Digital Experience team’s guidance, a targeted Meta campaign increased organic clicks by 700%.
Blue Diamond Resort’s direct business has grown significantly since the switch to SynXis. The booking engine now outpaces pre-COVID levels in both pace and bookings, marking a significant success in attracting B2C business.
Since adopting SynXis, online direct revenue has increased by 250%, highlighting this partnership’s transformative impact.
Customer:
Location:
Mexico, The Caribbean, Central America, USA
Product:
250% revenue increase since adopting SynXis Booking Engine
Targeted Meta campaign increased organic clicks by 500%