Hotel chain sees 16.9% YoY lift in GDS bookings
Sabre GDS Media PromoSpots

Giving travel agents a customized message at the right time helps properties increase bookings

An upscale hotel chain in North America ran a total of 24 Sabre PromoSpots campaigns for 14 of its properties between January 2016 and January 2017. Promotions included discounts of 15% to 20% off BAR, late check-out and complementary food & beverage; some promotions also included travel agent commission of 15%.

The campaign generated revenue of over $4.7 million on an investment of $143,724 in Sabre media PromoSpots – a return of more than 33 to 1.

Fourteen of the participating properties saw a 16.9% year-over-year increase in GDS bookings versus the same period 12 months earlier. The chain’s other properties that didn’t participate in PromoSpots campaigns saw a 9.3% decline in GDS bookings versus the same period the previous year.

Find out how Sabre PromoSpots can help grow GDS bookings and increase revenue for your hotel or chain.

"We selected Sabre for their leading distribution technology, but in particular for their experience in the area of increasing hotels and chains' exposure via electronic channels and over the last several months have watched our GDS productivity across our group increase!"

Tara Fox, Sales Executive - OTA, Scenic Hotel Group