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Performance Max for travel goals case study: Lough Eske Castle

Lough Eske Castle, a 5-star Irish hotel, was among the first to embrace the Performance Max for travel goals (PMTG) campaign in May 2023, alongside their existing Google Paid Search and Display efforts through Sabre.

Published on
Maura Valentine on September 6, 2024

I am so happy to say that the results of Performance Max for travel goals campaign exceeded our expectations. It has not only increased our conversions and improved ads targeting, but also showed the power of AI.

Assistant Director of Sales & Marketing
Lough Eske Castle

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Exceptional returns: higher visibility and reduced costs

PMTG delivered exceptional results: higher visibility, increased bookings, and reduced costs. With a 4.5x ROAS and a 44% reduction in the cost per booking, it exceeded historical averages.

Digital transformation: enhanced ROI and expanded reach

Through PMTG, Lough Eske Castle achieved outstanding success, enhancing ROI and expanding audience reach, showcasing the effectiveness of cutting-edge digital marketing in hospitality.

Q&A with Sarah Hoffman, Search Engine Marketing Manager at Sabre Hospitality

Customer:

Lough Eske Castle

Location:

Ireland

Product:

Digital Marketing

44% lowered cost per booking compared to search/display campaigns

4.5x return on ad spend (ROAS)