Maximize hotel revenue with e-Commerce solutions
Key insights:
- Expand revenue beyond room bookings
- Turn underutilized spaces into profit centers
- Sell at every touchpoint
- Automate and optimize operations
- Capitalize on digital retailing for growth
Expanding revenue horizons
Traditional hotel revenue relied on room bookings alone. Now, with SynXis Retailing, hotels can generate revenue from ancillaries and independent offers, not just for guests but for the wider community. Our best-performing hotels in 2024 using SynXis Retailing are projected to achieve over $1 million in annual ancillary revenue.
A hotel with 50 unused parking spaces can generate $182,500 annually by offering them to non-guests at $10 per day. What was once an underutilized asset now becomes a steady income stream.
Hotels can diversify income sources while enhancing their brand’s presence and the guest experience by offering unique, revenue-generating services beyond traditional hospitality.
Monetize underutilized spaces
Every corner of a hotel can be turned into a profit center. According to Skift, 85% of hoteliers expect ancillary revenue to play a bigger role by 2025, and 49% emphasize unique amenities as key revenue drivers.
49% of hoteliers emphasize unique amenities as key revenue drivers
Here’s how leading properties are tapping into new revenue streams:
- Spa Day Passes – Open spa, fitness, and pool facilities to the public with add-ons like massages and facials.
- Dining Experiences – Sell exclusive dining events such as private rooftop dinners or beachside meals.
- Meeting Rooms – Offer conference rooms with flexible time slots and meal options.
- Co-Working Lounges – Provide workspaces with Wi-Fi, printing, and refreshments.
- Rooftop Events – Monetize rooftops with yoga classes, movie nights, or VIP experiences.
With SynXis Retailing, hoteliers can seamlessly market and manage these offerings, creating new revenue while enhancing guest and non-guest engagement.
Selling through every touchpoint
Today’s travelers expect instant access to services. 25% of travelers are frustrated when they can’t book everything in one place. SynXis Retailing solves this by integrating with booking engines, call centers, and other industry tools.
Hotels can sell offers at any stage:
- At Reservation: Guests can add experiences while booking.
- During Stay: Upsell services such as room upgrades or late checkouts.
- Post-Stay: Sell future stays or experiences to returning guests.
With over 1,400 curated live offers, SynXis Retailing provides a seamless, centralized system for all transactions, eliminating reliance on third-party providers.
Automating tasks and optimizing efficiency
Despite centralized room reservation systems, many hotels lack integrated tools for managing ancillaries and independent offers.
45% of hoteliers report that fragmented tech hinders their ability to streamline operations
With SynXis Retailing, hoteliers can:
- Centralize reservations for rooms and add-ons.
- Improve communication across departments.
- Enhance efficiency with automated order fulfillment.
Pairing SynXis Retailing with task management solutions like Nuvola ensures smooth order processing, reducing errors and optimizing operations while allowing staff to focus on guest satisfaction.
Next steps:
To unlock new revenue streams, hotels should:
- Review available spaces and assets
- Get creative in monetizing underutilized areas
- Expand existing offers to attract non-guests
- Leverage SynXis Retailing to digitize and streamline revenue generation
Hotels are no longer just places to stay; they are dynamic revenue-generating hubs. SynXis Retailing makes it easier than ever to capitalize on new revenue streams, enhance guest experiences and drive profitability.
Ready to transform your hotel’s revenue potential?
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SynXis Retailing
With SynXis Retailing, you can transform from filling rooms to creating memorable experiences for guests and value for the business. Instead of focusing on occupancy and average daily rate (ADR), you can focus on total revenue per guest. And when everything is an attribute, the opportunities are endless.
