GDS Media case study: Grupo Posadas
Investing in Sabre’s GDS campaigns has helped our business exceptionally. They’re the experts on guiding us to obtain better results in our GDS revenue. Our partnership has grown over the years, it has helped us maintain our leadership in being Mexico’s number one hotel company. We’ll look forward to keeping our partnership to achieve better in results throughout the oncoming years.
Subdirector Convenios y Consorcios
Grupo Posadas
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Our GDS Media solution helps you Go Beyond by amplifying your visibility on the Sabre GDS and driving conversions.
Through segmented and customized PromoSpots visible in hotel and air screens, Posadas achieved great results during 2022!
As part of their strategy, Posadas used Sponsored Property, which gave their properties preferred placements in the results of availability searches. Sponsored Property improves a hotel’s chances of being reserved by 4x.
40:1 ROI average (2022 Promospots Campaigns)
About GDS Media
Hoteliers with tight advertising budgets must find strategic ways to increase brand awareness and boost hotel revenue. Budgeting for GDS advertising is one way to do that.
The GDS is the highest yield channel for many properties, but those with standard GDS participation can get buried in the search results. Sabre GDS Media supports your acquisition strategy by providing a set of targeted advertising offerings to travel agents within the Sabre GDS— helping your hotel stand out from competitors.
