Personalized experiences: How retailing software meets hospitality’s growing demand
Key insights:
- Diversify revenue beyond room bookings
- Cater to modern traveler preferences
- Capitalize on underutilized spaces
- Seamless booking enhances guest spending
- Automate for efficiency and growth
The need to personalize experiences
Guests want more than just a room—they want an experience. Hotels that leverage data-driven insights to offer tailored recommendations can elevate guest satisfaction and foster loyalty. By using retailing technology to create these personalized offerings, hoteliers can enhance the guest experience and unlock new revenue streams that cater to this growing demand.
With innovative technologies, hotels can enhance their revenue streams and attune to travelers’ diverse needs. Capitalizing on personalization, we have developed industry-leading retailing solutions that enable hotels to become profitable through ancillaries complementing guest stays.
Our best-performing customers in 2024 using SynXis Retailing were projected to achieve over $1 million in annual ancillary revenue. And it’s not just for staying guests. Offering these options to non-guests opens up entirely new revenue channels.
Maximizing hotel revenue
Think about how personalizing a guest’s special occasion, such as an anniversary celebration, could significantly boost hotel revenue. Offering customized add-ons like champagne on arrival or private dining options elevates the experience and generates extra income. Premium rates for these personalized offerings create memorable moments for guests while increasing overall revenue.
Hoteliers must think beyond traditional models, evolving from mere room providers to retail-minded innovators. To maximize revenue, they need to leverage the latest technology and explore commercial offers for both guests and non-guests. Here’s how today’s leading hotels are embracing revenue-generating solutions like SynXis Retailing to monetize their spaces and services, thereby expanding their total offerings.
Unlock hidden revenue with underused spaces
A hotel’s value isn’t just in its rooms—it’s in every space and service it provides. SynXis Retailing helps properties monetize underutilized areas and create new revenue streams. Nowadays, every part of a hotel is a revenue generator:
More than 85% of hoteliers expect ancillary services to be a primary revenue generator by 2025
- Spa passes: Offering day passes for public access to hotel spa facilities, including additional services like massages or facials
- Dining experiences: Providing exclusive dining experiences, such as a private beachside dinner
- Parking lots: A 50-space lot at $10 per day can generate $182,500 annually
- Co-working spaces: Offering flexible workspaces with amenitities like high-speed internet
- Rooftops: Organizing events like outdoor yoga or movie nights
Hotels are no longer just places to stay; they are becoming vibrant lifestyle hubs. SynXis Retailing empowers hoteliers to sell a wide array of trip-related experiences by leveraging their existing spacing and services.
Selling through every interaction
In today’s digital world, guests demand easy, immediate access to personalized services. The days of booking add-ons via phone calls or emails are over. Guests today expect a frictionless booking experience, yet a quarter of travelers find it frustrating when they can’t reserve multiple services at once. This is where a strong retailing strategy makes all the difference.
SynXis Retailing empowers hoteliers to offer personalized add-ons at every stage of the guest journey—during booking, throughout their stay, and even post-departure. Whether it’s a pre-arrival request for a birthday cake, an in-stay spa upgrade, or an exclusive discount for a future visit, guests can effortlessly enhance their experience with just a few clicks.
Additionally, all purchases are integrated into a single itinerary, giving hoteliers full visibility into guest preferences and behaviors. With seamless integration across booking engines, call center tools, and other platforms, SynXis Retailing ensures that hoteliers can deliver a truly tailored and revenue-optimized guest experience.
Streamlining operations and optimizing efficiency
45% of hoteliers report fragmented technology as a challenge
Technological advancements are enhancing hotel operations, making them more guest-centric and efficient. Smart task management solutions like Nuvola automate fulfillment, optimizing daily operations. Combining task management and e-commerce enables automated fulfillment, helping hotels focus on strengthening their daily operations and optimizing their services.
Integrating both solutions drives efficiency by automating order creation, scheduling, and notifications to ensure efficient fulfillment of all orders, facilitating communication between all teams and departments.
With compatible solutions, hoteliers can optimize resource allocation, reduce human errors, and focus on delivering what they do best — personalizing guest experiences.
Next steps:
Hotels should make the most value of their guests and set out for them to anticipate their needs in advance. Providing exceptional experiences that exceed guest expectations is the key to unlocking new revenue streams. Here’s how to get started:
- Be proactive in reviewing your spaces
- Embrace creative ideas for what you can monetize
- Think about your current offers and how you can expand
- Find tools to help you digitize your revenue generation, like SynXis Retailing
Ready to personalize experiences?
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SynXis Retailing
With SynXis Retailing, you can transform from filling rooms to creating memorable experiences for guests and value for the business. Instead of focusing on occupancy and average daily rate (ADR), you can focus on total revenue per guest. And when everything is an attribute, the opportunities are endless.
