Gift Cards & Vouchers case study: Capella Hotel Group
They have a ‘never say no’ attitude. Everything we have asked they have addressed extremely professionally. Sabre is very flexible with customizing requirements to our content and strategy. They were very responsive and the end product address most of our needs from F&B, spa, and accommodation to backend processes.
Corporate Director, Digital Marketing & e-Commerce
Capella Hotel Group
Consortia Services
Consortia Services helps you Go Beyond with industry-leading hotel consortia solutions to build partnerships with corporate travel programs, increase corporate bookings, and boost business travel revenue.
With Capella’s gifting platform, built by Sabre Hospitality, guests can gift curated Capella experiences, ranging from signature high tea sets to wellness escapes to cultural tours at their 5-star hotels.
The objectives
Capella Hotels and Resorts embodies excellence in the craft of hospitality. As a luxury hotel and resort situated in exotic locations, Capella looks to create additional digital touchpoints to promote its authentic experiences at its cultural destinations.
- Develop a unified multi-shopfront boutique to localize a series of experiences tailored to the region
- Improve efficiencies and communications across global teams with a centralized backend system
- Custom website design with a content-focused strategy that inspires travelers to dream about Capella’s resorts before their trips
- Promote unique experiences and digital gift cards as a new revenue source
- Develop a mobile-friendly channel for guests to purchase experiences and for employees to track sales on the go
The solutions
Capella’s retail storefront now offers a variety of experiences, from enticing stay packages to seasonal sets and wellness treatments.
- Launch digital Gift Cards & Vouchers
- Merge checkouts across several departments
- Unify multiple properties for complete control and visibility
- Implement a localized storefront to cater to specific promotions and offerings
- Custom website design with a content-focused strategy
- Build mobile-friendly channels for guests and employee tracking
The results
A variety of experiences, from enticing stay packages to seasonal sets and wellness treatments, are now exhibited on Capella’s retail storefront
- Capella enhanced revenue through the sale of digital gift cards and resort credits, with popular staycation packages averaging an order value of $500 USD
- A media-focused, mobile-optimized website was designed to inspire guest interest and facilitate easy browsing and purchasing on-the-go
- A new dashboard system streamlined sales monitoring and backend reporting for employees, allowing Capella to launch new storefronts quickly
- Provided a customer service concierge trained to handle global queries on gift vouchers and experiences
Generated over $1M in incremental revenue in less than a year
Average order value of $500 USD
